Digital Marketing & Content Strategy
Plan and run integrated marketing campaigns, positioning, content, copy, channels, and storytelling that actually convert.
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Jad Al Masri
Co-founder · Digital & Paid Media
Jad Al Masri is a trainer at qlev, an online course academy based in Beirut, Lebanon that teaches e-commerce, digital marketing, AI, and branding to learners in Lebanon and across MENA. Paid media consultant and the mind who turns budgets into measurable growth. Jad teaches Digital Marketing & Content Strategy, E-Commerce Mastery.
Paid Media PlanningMeta AdsGoogle AdsTikTok AdsPerformance AnalyticsBudget & ROI Optimization
9+.
years planning and buying paid media
4.
ad platforms: Meta, TikTok, Google, YouTube
About
Jad is a paid media consultant who runs his own digital marketing agency, where he plans and buys media for brands across Meta, TikTok, Google Search and YouTube. Before going independent he ran performance marketing at Daydream and at Publicis, where he worked on global accounts including NEOM and LVMH.
With over 9 years in the field, he teaches paid media from both sides: the agency running the budget and the business owner living with the results.
At qlev, Jad leads the Paid Advertising and Social Media modules across programs.
Credentials
BS Business Marketing, Lebanese American University
Career
- Owner, Digital Marketing Consultant and TrainerIndependent digital marketing agency · Lebanon2020 to Present
- Paid Media ManagerDaydream · LebanonSep 2022 to Present
- Senior Executive, Performance MarketingPublicis · LebanonJun 2021 to Sep 2022
Courses taught by Jad
Tips by Jad
See every ad your competitor is running for free
From Meta & TikTok ads tips from working marketers
Lock the visual rules before writing a single caption
From Meta & TikTok ads tips from working marketers
Reuse your product photography system across ad creative
From Meta & TikTok ads tips from working marketers
Write a one-line brand voice guide
From Meta & TikTok ads tips from working marketers
Win or lose in the first two seconds
From Meta & TikTok ads tips from working marketers
Use one ad, one promise and one page
From Meta & TikTok ads tips from working marketers
Pick the metric that matches the objective before launch
From Meta & TikTok ads tips from working marketers