qlev
Digital Marketing & Content Strategy
Plan and run integrated marketing campaigns, positioning, content, copy, channels, and storytelling that actually convert.
Digital Marketing & Content Strategy is an online, project based course from qlev, an online course academy in Beirut, Lebanon. It runs across 8 modules, it is self paced, and it is taught in English by trainers who work in the field. It is built for career changers, students, business owners, and marketers in Lebanon and across the MENA region, and it is open to anyone learning online.
8 modules 2 instructors Online, self paced
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What you'll learn
- Build a positioning and messaging strategy that sticks
- Plan content that earns attention across channels
- Write copy that converts
- Choose the right channel mix
- Tell stories with video and visuals
- Run integrated campaigns that tie it all together
Who this course is for
- Career changers moving into digital work
- Students and recent graduates in Lebanon and MENA
- Business owners who want to run their own marketing
- Marketers who want practical, current skills
- Freelancers building services they can sell
- Online learners anywhere who prefer project based courses
Format, length, and what you get
- Format: online course, followed from anywhere in Lebanon, MENA, or beyond.
- Pace: self paced, with recorded lessons you can revisit at any time.
- Length: 8 modules, and most students finish within a few weeks while working.
- Language: taught in English by trainers based in Beirut, Lebanon.
- Practice: every module ends with a hands-on output, not a quiz.
- Access: lifetime access to the course material, with no expiry date.
Comparing options locally? Read more about this digital marketing course in Lebanon on our digital marketing course in Lebanon page, or browse every qlev course.
Curriculum
8 modules. Real deliverables.
Every module ends with a hands-on output rather than a quiz.
- 01
Marketing Fundamentals & Positioning
The strategic foundation every campaign is built on.
- 02
Audience Research & Messaging Architecture
Understand your audience deeply and build a message map.
- 03
Content Strategy & Editorial Planning
Turn strategy into a repeatable content engine.
- 04
Copywriting That Converts
Write words that move people to act.
- 05
Social Media & Channel Mix
Pick the right platforms and play to each one's strengths.
- 06
Video & Visual Storytelling
Make video and visuals that stop the scroll.
- 07
Email & Funnel Marketing
Nurture audiences from first touch to conversion.
- 08
Capstone: Build an Integrated Campaign
Tie everything into one cohesive campaign.
Taught by
Capstone project
End the course by building a complete integrated marketing campaign: strategy, messaging, content, and channel plan. Present your work.
Frequently asked questions
Yes. Digital Marketing & Content Strategy is an online course from qlev. You follow it from anywhere, and students in Lebanon and across the MENA region take it every cohort.
Yes. qlev is an online course academy based in Beirut, Lebanon. The trainers work in the Lebanese and regional market, and the course is taught in English.
No experience is required. Digital Marketing & Content Strategy starts from the fundamentals and builds step by step towards a project you can show, so beginners and working professionals can both follow it.
Digital Marketing & Content Strategy runs across 8 modules and is self paced, so most students finish within a few weeks while working. Access does not expire.
After Digital Marketing & Content Strategy you will be able to plan and run integrated marketing campaigns, positioning, content, copy, channels, and storytelling that actually convert.
Christina Fakhry, Jad Al Masri teach Digital Marketing & Content Strategy. Every qlev trainer still works in the field and teaches the methods they use with their own clients.
No. Enrolment gives immediate access to digital content, so all purchases are final. Read the full curriculum on this page first, or email learn@qlev.ai with any question before you enrol.
Contact us for pricing